Market season is back, and a sunny weekend is just around the corner! From 11:00 AM to 5:30 PM, the Market in Gouda transforms into a lively lifestyle market: Swan Market. This popular market is brimming with creative and surprising offerings and has become the go-to meeting place for emerging designers, young creators, and a curious, stylish, and diverse crowd.

Visitors can indulge themselves in a wide range of handmade jewelry, unique fashion items, vintage finds, home decor, affordable art, and fun items for kids. Everything is crafted with love and attention to detail by passionate creators from all over the Netherlands.

In addition to all the shopping fun, there’s plenty of room for relaxation, too. Stop by one of the authentic food trucks for delicious food and drinks while enjoying live music from up-and-coming artists. Whether you come alone, with your partner, or with the whole family—Swan Market is a celebration for young and old alike, with an atmosphere where everyone feels at home.

“With Swan Market, we want to create a place where creativity, camaraderie, and entrepreneurship come together. It’s wonderful to see how visitors are delighted by all the beautiful things our creators have to offer—and vice versa,” says Esme de Smit (Founder of Swan Market).

In 2025, you’ll also find the Swan Market in Delft, Leiden, Utrecht, Dordrecht, Rotterdam, Antwerp, and—for the first time this year—in Gorinchem.

Admission is free. Stop by, discover the most beautiful creations, and be amazed by the creative talent of tomorrow.

Not ready to say goodbye to Swannen just yet? The market will return to Gouda one more time after this edition, on Sunday, August 24.

About Swan Market
Swan Market provides a platform for amazing creative minds who pour their heart and soul into making or designing their products. At the same time, we strive to inspire and delight adventurous and conscious shoppers with our constantly evolving selection. Whether you visit us at our events, in our stores, or online, we want you to be inspired by all the great products and to experience the "Swan vibe."

More information

Information

August 24, 2025, 11:00 a.m. – 5:30 p.m.
Start: 11:00 a.m.
End: 5:30 p.m.